McDonald, Malcolm. <br/><br/>
Pocket guide to the marketing plan / 
Malcolm H. B. McDonald and Peter Morris. 
 - Pocket book ed. 
 - Oxford :  Butterworth Heinemann,  1995. 
 - 96 p. :  ill. ;  19 cm. 
<br/><br/><label>ISBN: </label>0750626429 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning--Comic books, strips, etc.