TY  - BOOK
AU  - Schoell,William F.
AU  - Guiltinan, Joseph P.
TI  - Marketing: contemporary concepts and practices 
SN  - 0205156029 (hardcover)
AV  - HF5415 SCH 
PY  - 1995///
CY  - Englewood Cliffs, NJ.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -