Schoell, William F. <br/><br/>
Marketing :  contemporary concepts and practices / 
William F. Schoell and Joseph P. Guiltinan. 
 - 6th ed. 
 - Englewood Cliffs, NJ. :  Prentice Hall,  ©1995. 
 - xxvii, 762 pages  colour illustrations  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0205156029 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 SCH