Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans, Barry Berman. 
 - Fourth Edition 
 - New York :  Macmillan,  ©1990. 
 - xxix, 780, 79, 30 pages. :  colour. illustraion. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0023344016 (hardback)  (0029462142)(paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 EVA