TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Brogowicz, Andrew A.
TI  - Essentials of marketing
SN  - 0256026483 (hardcover)
AV  - HF5415 MCC 
PY  - 1982///
CY  - Homewood, Ill.
PB  - Richard D. Irwin
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -