McCarthy, E. Jerome <br/><br/>
Essentials of marketing / 
by E. Jerome McCarthy and Andrew A. Brogowicz. 
 - Revised edition 
 - Homewood, Ill. :  Richard D. Irwin,  ©1982. 
 - xvii, 540 pages  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256026483 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 MCC