TY  - BOOK
AU  - O'Hara,Patrick D.
TI  - The total marketing and sales plan
SN  - 0471571148 (hardback)
AV  - HF5415 OHA 
PY  - 1992///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -