O'Hara, Patrick D. <br/><br/>
The total marketing and sales plan / 
Patrick D. O'Hara. 
 - New York :  Wiley,  ©1992. 
 - xiv, 290 pages ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471571148 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5415 OHA