Dillon, William R. <br/><br/>
Marketing research in a marketing environment / 
William R. Dillon, Thomas J. Madden, Neil H. Firtle. 
 - 2nd ed. 
 - Homewood, IL. :  Irwin,  c1990. 
 - xxiv, 853 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256079773 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.