Skinner, Steven J. <br/><br/>
Marketing / 
by Steven J. Skinner. 
 - Boston, MA. :  Houghton Mifflin,  ©1990. 
 - xxviii, 687 pages  colour. illustrations;  26 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0395472083 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 SKI