Nagle, Thomas T. <br/><br/>
The strategy and tactics of pricing :  a guide to profitable decision making / 
by Thomas T. Nagle. 
 - Englewood Cliffs, NJ. :  Prentice Hall,  1987. 
 - xiii, 351 p. :  24 cm. 
 - The Prentice Hall Series in Marketing.  .
<br/><br/><label>ISBN: </label>0138515107 (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Decision making.<br/>Pricing.