TY  - BOOK
AU  - Van der Walt, A.
AU  - Marx, S.
AU  - Cronje, G. J. De J.
TI  - Marketing management
SN  - 0702122947 (pbk.)
PY  - 1989///
CY  - Cape Town
PB  - Juta
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -