TY  - BOOK
AU  - Anderson,James C.
AU  - Narus, James A.
TI  - Business market management: understanding, creating and delivering value 
SN  - 0135226570 (cased)
PY  - 1999///
CY  - Upper Saddle River, NJ.
PB  - Prentice-Hall
KW  - Industrial marketing
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -