Anderson, James C. <br/><br/>
Business market management :  understanding, creating and delivering value / 
James C. Anderson and James A. Narus. 
 - Upper Saddle River, NJ. :  Prentice-Hall,  1999. 
 - xvii, 430 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0135226570 (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.<br/>Marketing --Management.