Tull, Donald S. <br/><br/>
Marketing research :  measurement and method: a text with cases / 
Donald S. Tull and Del I. Hawkins. 
 - 3rd ed. 
 - New York :  Macmillan,  1984. 
 - xvi, 794 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references.   
<br/><br/><label>ISBN: </label>0024217808 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research --Case studies.<br/>Marketing research.