Marketing management / 
edited by Johan W. Strydom, Michael C. Cant and Chris J. Jooste ; with consulting editor A. van der Walt. 
 - 4th ed. 
 - Kenwyn :  Juta,  2000. 
 - xix, 532 p. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0702151599 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.