TY  - BOOK
AU  - Luce,Mary Frances
AU  - Payne, John W.
AU  - Bettman, James R.
TI  - Emotional decisions: tradeoff difficulty and coping in consumer choice 
SN  - 1531-8125
PY  - 2001///
CY  - Chicago
PB  - University of Chicago Press
KW  - Risk-taking (Psychology)
KW  - Consumers' preferences
KW  - Econometric models
KW  - Consumer behaiour
N1  - Includes bibliographical references: p.182-209
ER  -