TY  - BOOK
AU  - Ryan,C.G.
ED  - Institution of Electrical Engineers.
TI  - The marketing of technology
SN  - 0863410138 (pbk.)
PY  - 1984///
CY  - London
PB  - Peter Peregrinus on behalf of the Institution of Electrical Engineers
KW  - New products
KW  - Marketing
KW  - Technology
KW  - Product life cycle
KW  - Management
N1  - Includes index; Includes bibliographical references: p.140-142
ER  -