The marketing of technology /
C.G. Ryan.
- London : Peter Peregrinus on behalf of the Institution of Electrical Engineers, c1984.
- ix, 144 p. ; 23 cm.
- IEE management of technology series ; 3 .
Includes index.
Includes bibliographical references: p.140-142.
0863410138 (pbk.)
New products--Marketing. Technology--Marketing. Product life cycle. Marketing--Management.