Williams, L.A. <br/><br/>
Microcomputers and marketing decisions / 
L. A. Williams. 
 - London :  P. Peregrinus on behalf of the Institution of Electrical Engineers,  c1985. 
 - x, 273 p. :  ill. ;  23 cm. 
 - IEE management of technology series ;  5 .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0863410383 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Data processing.
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Applications of microcomputer systems