TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: a global- managerial approach 
SN  - 9780256105094 (hardcover)
AV  - HF5415 MCC 
PY  - 1993///
CY  - Homewood, Ill.
PB  - Richard D. Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -