McCarthy, E. Jerome <br/><br/>
Basic marketing :  a global- managerial approach / 
E. Jerome McCarthy, William D. Perreault, Jr. 
 - Eleventh edition. 
 - Homewood, Ill. :  Richard D. Irwin,  ©1993. 
 - xxii, 790 pages :  illustrations (chiefly colour) ;  26 cm. 
 - Irwin series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780256105094 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415 MCC