TY  - BOOK
AU  - Ahmed,Pervaiz K.
AU  - Rafiq, Mohammed
TI  - Internal marketing: tools and concepts for customer-focused management 
SN  - 0750648384 (pbk.)
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - Includes index
ER  -