Ahmed, Pervaiz K. <br/><br/>
Internal marketing :  tools and concepts for customer-focused management / 
Pervaiz K. Ahmed and Mohammed Rafiq. 
 - Oxford :  Butterworth-Heinemann,  2002. 
 - x, 299 p. ;  24 cm. 
 - Chartered Institute of Marketing series. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750648384 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.