Contemporary marketing / Louis E. Boone, David L. Kurtz. - Seventh edition - Fort Worth, TX : Dryden Press, c1992. - xxvii, 683, [49] pages. : colour. illustrations. ; 29 cm.

Includes bibliographical references.

ISBN: 0030540186 (hardback)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 BOO