TY  - BOOK
AU  - Mayall,Carol
AU  - Palmer,Sally
TI  - Customer services: marketing and the competitive environment 
SN  - 0273039946 (pbk.)
PY  - 1993///
CY  - London
PB  - Pitman
KW  - Banking
KW  - Bank services
KW  - marketing
KW  - Customer services
KW  - marketing.
N1  - Includes index
ER  -