Mayall, Carol. <br/><br/>
Customer services :  marketing and the competitive environment / 
Carol Mayall and Sally Palmer. 
 - London :  Pitman,  1993. 
 - x, 276 p. :  ill. ;  25 cm. 
 - Banking certificate series. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0273039946 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Banking.<br/>Bank services--marketing.<br/>Customer services--marketing.