Pringle, Peter K. <br/><br/>
Electronic media management / 
Peter K. Pringle, Michael F. Starr, William E. McCavitt. 
 - 4th ed. 
 - Boston :  Focal Press,  c1999. 
 - xv, 440 p.  ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0240803329 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television stations--Management.<br/>Radio stations--Management.<br/>Broadcasting--Management.