TY  - BOOK
AU  - Fifield,Paul
AU  - Lewis,Keith
ED  - Chartered Institute of Marketing.
TI  - International marketing strategy 1996-97: CIM workbook, diploma syllabus 
SN  - 0750629088 (pbk.)
PY  - 1996///
CY  - Oxford
PB  - Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
KW  - Marketing
KW  - Study and teaching
KW  - Export marketing
KW  - International marketing
N1  - Includes index
ER  -