Fifield, Paul. <br/><br/>
International marketing strategy 1996-97 :  CIM workbook, diploma syllabus / 
Paul Fifield and Keith Lewis. 
 - Oxford  :  Butterworth-Heinemann on behalf of the Chartered Institute of Marketing,  1996. 
 - xxvi, 224 p. :  ill. ;  30 cm. 
 - The marketing series. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750629088 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Study and teaching.<br/>Export marketing.<br/>International marketing.