Ketelh�ohn, Werner.

International business strategy / Werner Ketelh�ohn. - Oxford : Butterworth Heinemann, 1993. - xi, 210 p. ; 25 cm. - B H contemporary business series. .

Errata slip inserted. Includes index.

Includes bibliographical references.

0750606452 (pbk.)


International business enterprises--Management.
Strategic planning.