Ansoff, H. Igor.

Implanting strategic management / H. Igor Ansoff, Edward J. McDonnell. - 2nd ed. - New York : Prentice Hall, 1990. - xxi, 520 p. : ill. ; 24 cm.

Includes index.

Includes bibliographical references: p. 493-513.

0134519159 (pbk.)


Strategic planning.