Frain, John. <br/><br/>
Introduction to marketing / 
John Frain. 
 - 2nd ed. 
 - London :  Pitman,  1983. 
 - viii, 248 p. ;  22 cm. 
<br/><br/><label>ISBN: </label>0273029215 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.