TY  - BOOK
AU  - Hooley,Graham J.
AU  - Hussey,Michael K.
TI  - Quantitative methods in marketing
SN  - 186152417X (pbk.)
PY  - 1994///
CY  - London
PB  - Academic Press Limited
KW  - Marketing
KW  - Mathematical models
KW  - Data processing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -