Worsam, Mike. <br/><br/>
Marketing operations, 1996-97 :  CIM workbook, advanced certificate syllabus / 
Mike Worsam. 
 - Oxford :  Butterworth-Heinemann on behalf of the Chartered Institute of Marketing,  1996. 
 - 395 p. :  ill. ;  30  cm. 
 - The marketing series. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750629126 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Study and teaching.<br/>Marketing--Examinations, questions, etc.<br/>Marketing--Examinations--Study guides.