TY  - BOOK
AU  - Forsyth,Patrick
TI  - Marketing for non-marketing managers
SN  - 0273601415 (paperback)
AV  - HF5415 FOR 
PY  - 1993///
CY  - London
PB  - Institute of Management, Pitman Publishing
KW  - Marketing
N1  - Includes index
ER  -