00573nam a2200217 a 4500 0063183846 (pbk.) MAIN HF5415 WES West, Alan. Understanding marketing / Alan West. London : Harper & Row, 1987. x, 281 p. : ill. ; 24 cm. Includes index. Marketing. .b10053943 09-10-12 17-04-03 20230123133229.0 NUST BOOKS HF5415 WES 145010 145010