West, Alan. <br/><br/>
Understanding marketing / 
Alan West. 
 - London :  Harper & Row,  1987. 
 - x, 281 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0063183846 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.