TY  - BOOK
AU  - McIver,Colin
TI  - The marketing mirage: how to make it a reality 
SN  - 0434912220 (hardcover)
AV  - HF5415 MAC 
PY  - 1987///
CY  - London
PB  - Heinemann
KW  - Marketing
N1  - Includes index
ER  -