TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: a managerial approach 
SN  - 0256083983 (paperback)
AV  - HF5415.13 McC 
PY  - 1990///
CY  - Homewood, IL.
PB  - Irwin
KW  - Marketing
KW  - Management
KW  - United States
KW  - Export marketing
N1  - Includes bibliographical references.
ER  -