McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy, William D. Perreault. 
 - Tenth, International student edition 
 - Homewood, IL. :  Irwin,  ©1990. 
 - xviii, 734 pages :  colour illustration ;  27 cm.  
 - Irwin series in marketing. .
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>0256083983 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--United States<br/>Export marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13 McC