TY  - BOOK
AU  - McCarthy,Edmund Jerome
AU  - Perreault,William D.
TI  - Applications in basic marketing: clippings from the popular business press, 1994-1995 
SN  - 9780256166446 (paperback)
AV  - HF5415 MCC 
PY  - 1994///
CY  - Homewood, IL.
PB  - Irwin
KW  - Marketing
KW  - Management
N1  - [ ]
ER  -