McCarthy, Edmund Jerome. <br/><br/>
Applications in basic marketing :  clippings from the popular business press, 1994-1995 / 
E. Jerome McCarthy and William D. Perreault. 
 - 1994-1995 edition. 
 - Homewood, IL. :  Irwin,  ©1994. 
 - viii, 232 pages :  illustrations ;  26 cm. 
<br/><br/>[ ] 
<br/><br/><label>ISBN: </label>9780256166446 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415 MCC