Evans, Joel R. <br/><br/>
Marketing :  Study guide / 
Joel R. Evans, Barry Berman. 
 - Fourth Edition. 
 - New York :  Macmillan,  ©1990. 
 - vi, 435 pages. ;  29 cm. 
<br/><br/><label>ISBN: </label>002334413X (paperback.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 EVA