TY  - BOOK
AU  - Ace,Cathy
ED  - Chartered Institute of Marketing.
TI  - Promotional practice 1996-97: CIM workbook, advanced certificate syllabus 
T2  - The Marketing series
SN  - 0750629169 (pbk.)
PY  - 1996///
CY  - Oxford
PB  - Butterworth Heinemann on behalf of the Chartered Institute of Marketing
KW  - Marketing
KW  - Study and teaching
KW  - Sales promotion
N1  - Includes index
ER  -