Ace, Cathy <br/><br/>
Promotional practice 1996-97 :  CIM workbook, advanced certificate syllabus / 
Cathy Ace. 
 - Oxford :  Butterworth Heinemann on behalf of the Chartered Institute of Marketing,  1996. 
 - 175 [3] p. ;  29 cm. 
 - The Marketing series. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750629169 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Study and teaching.<br/>Sales promotion.