Fifield, Paul <br/><br/>
Strategic marketing management :  planning and control, analysis and decision / 
Paul Fifield and Colin Gilligan. 
 - Oxford ;  Boston :  Butterworth-Heinemann ,  c1995. 
 - xvii, 317 p. :  ill. ;  29 cm. 
 - The CIM workbook series.  Marketing. .
 - The marketing series. .
 - Marketing series (London, England). .
<br/><br/> Includes index.  'Published on behalf of the Chartered Institute of Marketing.'  'Diploma syllabus'. 
<br/><br/><label>ISBN: </label>0750619902 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Marketing--Decision making.
<br/><br/><label>Subjects--Index Terms: </label>Marketing.