TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
AU  - Bradley,John
TI  - The marketing planning workbook: effective marketing for marketing managers 
SN  - 0415118913 (pbk.)
PY  - 1996///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Planning
N1  - Includes index; Includes bibliographical references
ER  -