Dibb, Sally. <br/><br/>
The marketing planning workbook :  effective marketing for marketing managers / 
Sally Dibb, Lyndon Simkin, and John Bradley. 
 - London :  Routledge,  1996. 
 - xxx, 224 p. ;  24 cm. 
 - The marketing workbooks. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0415118913 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Marketing.