Peterson, Robert A. <br/><br/>
Marketing research / 
Robert A. Peterson. 
 - 2nd ed. 
 - Plano :  Business Publications,  1988. 
 - xiii, 576 p. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256037116 (hbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.